Converse ___ ‘WEAPON REMASTERED’.


 

Without a doubt the Weapon is a big part of basketball and Converse’s history. The marketing campaign was huge and set the tone. With this ask of remastering a classic silhouette it’s not always easy to please the fans of the original, which isn’t the best shape and is pretty clunky, so I wanted to stay pretty true and just build upon that. I played up the ‘Y Bar’ externally and also internaly for better support, the name is a big part so I thought it would be great to call that out through branding and placement. Then to deliver a better stance I utilised the Jordan 1 last.

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Clarks ___ 'TREK HIKER'

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Converse ___ 'BREAKPOINT'