747 adidas culture event LA

adidas celebrated its basketball connection with an all encompassing event held in LA with guest speakers, live events, musical appearances, a celebrity basketball match and a while host of cool stuff going on. A huge turnout as a big success for the brand.

As part of the event, the brand built an onsite ‘maker’s lab’ were celebs, players and others were invited to work with designers to create one-off shoes there on the day. I was paired up with Darryl McDaniels, better know as DMC of Run DMC.